Pandora’s People – The Hastings Coachways and Pandora Holidays story

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When George Hirst arrived in Hastings, Sussex, from his home in Yorkshire in 1948 he set about establishing a taxi business which became the first in the area to take advantage of two-way radio technology. Soon, he also made chauffeur-driven cars available for wealthy clients wishing to travel to Europe.
In the late 1950’s the business expanded into coach operation as Hastings Coachways, to exploit the growing market for continental tours ; and also travel agencies – Hirst Travel – which featured the Pandora Holidays brand with its all-inclusive continental coach breaks.
When George retired in 1974, he sold the coach fleet, along with Pandora Holidays, to Mike Tilyard. However, the economic climate in the UK at that time was becoming difficult – and a rocky road lay ahead. This is the story of Pandora’s People.